Inspire Urgency and Double Sales with This Email Campaign Trick

Inspire Urgency and Double Sales with This Email Campaign Trick

It’s absolutely possible to boost your company’s sales with the right email marketing campaign, but that doesn’t mean that it’s necessarily easy. Your customers are probably distracted when checking their inboxes. Simply sending them a sales email advertising a product, service, or deal doesn’t guarantee they’ll actually take action.

You need to incorporate certain key tactics into your strategy to ensure your email marketing campaign has a positive effect on sales. One way to achieve your goals is to inspire a sense of urgency in your customers. If a customer reading your sales email feels like they only have a limited amount of time to take advantage of a promotion, they’ll be much more likely to make a purchase.

Here’s the Trick

Luckily, there’s a very simple way to generate this sense of urgency: include a countdown clock in your email campaign, letting customers know when a deal or promotion expires. This tool, along with an email verification software, should be part of every email marketer’s arsenal. Both are incredibly effective at increasing the success rates of email campaigns: One by allowing sales emails to actually reach customers, and the other by encouraging recipients to convert.

It’s important to keep in mind that a countdown clock isn’t the same thing as a little bit of text letting customers know when a sale ends. Odds are good you already include content to that effect in your sales emails.

A countdown clock is more dynamic than mere text. With every passing second, it reminds customers that the amount of time they have to get a discount is running out.

It’s also relatively easy to include one in your email campaign. These timers are essentially GIFs, so they will show up on nearly every customer’s email, regardless of their email client.

Why They Work

The results of a University of Kentucky study will help you better understand why a sense of urgency can boost sales. Researchers have discovered that when a person feels as though they’re in an urgent situation, they stop thinking as much about a subject, and instead shift to an action-oriented state of mind.

Email marketers must be aware of this principle. When customers spend too much time thinking about making a purchase, they may talk themselves out of it. When they aren’t overthinking, they take action.

Psychologists understand that a sense of urgency doesn’t merely inspire action; it’s also something you can trigger in people through the right sales email, even if they’re usually chronic procrastinators. A customer that might otherwise put off taking advantage of one of your promotions until it’s too late will often change their behavior under the right conditions.

How to Integrate Them

An email countdown timer creates those conditions. Every time a customer opens your sales email, it reminds them they need to act fast.

Companies like Sendtric and CountdownMail offer these timers. Additionally, your email service provider might include it as a feature option. WIth these easy-to-use tools, you don’t even need to assign the task of making a countdown timer to a staff member if none of your employees are qualified to do so.

It’s worth noting that a clear call to action is still important. Studies have shown that people are more likely to take action when provided with specific instructions on precisely what action to take. Essentially, you should be directing their urgency by leading them directly to conversion through a CTA.

Email timers are simple to implement, and they generate a sense of urgency that drives sales. Make sure they play a role in your marketing campaign.

Nonprofit Email Marketing Strategies for 2019

Nonprofit Email Marketing Strategies for 2019

If you do marketing for a nonprofit, you know it’s important to maintain long-term relationships with donors. You’ll be much more likely to receive frequent donations if you cultivate these relationships over the course of months and years.

That’s why email marketing should be part of your strategy. After all, there’s a reason 82% of companies still use email marketing: it’s effective. Through nonprofit email marketing, you can stay in touch with your followers over a long period of time.

That said, not all email campaigns deliver the same results. You still need to keep certain points in mind to leverage this channel to its full potential. If you’re looking to leverage nonprofit email marketing to get the word out about your nonprofit, these tips will help.

Boosting Nonprofit Email Marketing Open Rates

Your emails won’t deliver results if no one reads them. To maximize the return on investment from your nonprofit marketing campaigns, take steps to boost your open rates.

This is easier said than done. For instance, one study indicates simply putting a recipient’s name in the subject line of an email can boost open rates by as much as 50%.

It’s also a good idea to segment your subscriber list as part of any nonprofit marketing strategy. This tactic involves separating your full list into smaller lists to ensure followers receive relevant content. It’s also another effective way to improve open rates.

For example, as a nonprofit marketer, there’s a good chance you regularly promote events for potential donors. Depending on the size of your nonprofit, you may have followers who live too far away from the venue to attend a particular event. An email about it won’t be relevant to their interests, and could cause them to unsubscribe. To avoid this happening with your nonprofit newsletter marketing, segment your list accordingly.

Check Emails Before Launching Nonprofit Marketing Campaigns

Your nonprofit marketing campaigns won’t be as successful as you wish if you send emails blindly. Before sending any email, it’s important to use an email verifier to check the addresses on your list.

Email addresses “go bad” for many reasons. Perhaps someone originally subscribed to your list with a work email. If they’ve since left that company, their address may no longer be valid.

Sending emails to invalid addresses results in a high bounce rate. This can get you labeled as a spammer, preventing your nonprofit marketing emails from reaching follower inboxes. Avoid this by checking your list and removing invalid addresses before sending content.

Nonprofit Newsletter Marketing Needs Variety

Your goal as a nonprofit marketer is to maximize donations. Thus, you may assume the best strategy is to consistently send emails asking for them.

This is understandable. However, this tactic fails to leverage the true potential of email marketing for nonprofits.

A nonprofit marketing strategy that leverages emails is effective because it allows you to maintain follower engagement with your mission and values. That’s why it’s also important to send emails about major achievements your nonprofit has made, emails covering general news, event invitations, and donation requests.

This is key to sharing your organization’s message. If you ask people for money all the time, they may get irritated and unsubscribe. You need to use email to remind them why your nonprofit’s mission is important.

Of course, it’s also necessary to keep certain essential email best practices in mind. Always check your emails before sending them to make sure they are readable, and use formatting elements to make them more readable on mobile devices. By remembering the basics and applying these tips, your nonprofit email marketing campaign will deliver results.